Have a question about my design process or want to chat about a project?
Reach out and let’s start a conversation.
![[digital project] image of a graphic design on a screen (for a web design agency)](https://cdn.prod.website-files.com/image-generation-assets/93a40c7f-85e0-434a-ab65-ea3e9a955422.avif)
and passionate about crafting intuitive, human-centered digital journeys.
My creative journey began at 14 with Photoshop and Illustrator, sparking a love for design that blends creativity with purpose. For over eight years, I’ve built expertise in user research, UX, and visual design.
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For me, design is more than aesthetics; it’s about understanding people, anticipating their needs, and creating solutions that feel natural and delightful.
I design for real humans — their needs, frustrations, and goals shape every decision I make.
Great products aren't built alone. I work closely with engineers, strategists, and stakeholders
Turning complex systems into intuitive experiences.
Designed and optimized user experiences for leading automotive brands like Mercedes-Benz and Kia, collaborating with cross-functional teams to translate complex requirements into streamlined, customer-focused solutions.
Elevated the traveller experience for Lufthansa Group by crafting user-centered concepts that simplified complex travel processes into seamless journeys from booking to arrival at destination.
Developed a consulting app for field sales teams to streamline customer advisory processes and improve on-site experience.
Bachelor of Arts in Media Design, focused on visual communication, UX, and digital product design. The program covered interaction design, branding and multimedia production.
When I’m not immersed in pixels, wireframes or user flows, you’ll often find me exploring the world beyond UX. These hobbies keep me energized, curious, and constantly discovering new ways to think, create and connect.
At home, I enjoy unwinding with a good game like Dota 2 or Anno, letting my mind roam freely in different worlds.
I love traveling—discovering new places, cultures, and experiences that inspire fresh ideas and perspectives.
I also like staying active, hitting the badminton court whenever I can, and experimenting in the kitchen—cooking is my way of mixing creativity with a little bit of science, just like design.
